Imation offers PMA 97 visitors "Passport to Imagination" at booth #F83

New Orleans, La., (February 20, 1997) Garfield weighs in on the Web! Photo-fun seekers and Garfield fans can visit the feisty feline in cyberspace and can join the funtastic Garfield "Let's Party" Club on the Imation Corp. Web site (http://www.imation.com).

Those interested in joining can also do so by completing the enrollment form available in all specially marked Garfield single use camera products. "Through free membership in the Garfield 'Let's Party' Club, Imation offers young people an introduction to the joy of photography," said John Gregerson, marketing operations manager. "The world's favorite party animal equates photography with having fun and being cool."

The "Let's Party" Club and Garfield single use cameras also are popular with Imation's retail partners because they draw consumer attention to photo products and build store traffic.

Fans of the tubby tabby who join the Garfield "Let's Party" Club receive many membership benefits, including a membership kit containing a personalized welcome letter signed by Garfield himself, a Garfield Foto Fun album, Garfield stickers, a personalized membership card, and special discount offers on Garfield merchandise. In addition, special seasonal mailings include a newsletter with party ideas, cartoons, new merchandise offers and outstanding photos taken by club members. Garfield "goodie" offers include posters, new stickers, additional coupons, and a catalog of Garfield merchandise from which members can order items such as Garfield beach towels. "Let's Party" Club members can even order a special party package which includes everything needed to throw a Garfield theme party for birthdays and other special occasions.

Imation's Web site is linked directly to Garfield's Web site. Virtual visitors can find out what's new in conventional and digital photography at Imation and then, with just a click of Garfield's favorite computer accessory the mouse on an icon of the world-famous feline, they can get the latest laughs from Garfield at his Web site http://www.Garfield.com.

Garfield single use cameras feature Imation's System 800 film in Daylight and Flash Pocket-Size Single Use Cameras. This new, faster-speed film is designed to provide a wide exposure latitude for quality results in a broad range of lighting conditions. Each camera contains a roll of film with 27 exposures.

Imation is one of the world's largest suppliers of private-label 35mm color film and single-use cameras for major discount store, drug, and grocery chains, serving more than 125 major retailers worldwide.

Imation Corp. supplies a variety of products and services worldwide for the information processing industry, specializing in information storage and imaging applications. The business units that make up Imation had 1996 revenues of approximately $2.3 billion. The company employs approximately 9,400 people worldwide and is based in Oakdale, Minn.

Besides the company's Web site, information about the family of Imation products can also be obtained by calling Imation Corp. at either 1-888-466-3456 or (612) 704-4000. Imation's fax number is 1-800-537-4675.

All Imation products are supported by a worldwide service organization that upholds 3M's legacy of unsurpassed customer service, with a committed, responsive field and customer support team.

Shareholder information for Imation Corp. can be obtained by calling the company toll-free at 1-888-IMN-NYSE (1-888-466-6973). Imation is listed on the New York Stock Exchange under the symbol IMN.

Garfield is © by Paws Incorporated. 3M and Scotch are registered trademarks of 3M.

Copyright 1996 Imation. All rights reserved.